HOANGTHUYTRANG789@GMAIL.COM

FOUNDER
BRAND DESIGNER

Building systems
that scale.

Hi, I'm Trang.

I design growth strategies, brand architectures, and product experiences.

Selected Works

2019 - 2026

  • Cofounder & CMO

    Fintech

    2025 - present

    HODLY
    CRYPTO

    Partnered with an CTO, built a portfolio management tool for long-term crypto investors. Live product with early traction.

    What I did:

    Product OwnerMarketing & GrowthProduct Designer
    VIEW DETAIL
    Cofounder & CMO

  • Head of Design

    NGOs Social Campaign

    2023 - 2024

    THANG
    CREATIVE

    Led a team of 4 designers to develop social campaigns for NGOs addressing environmental issues, public health, agriculture, and gender equality.

    What I did:

    Creative DirectionTeam LeadershipClient PitchingVisual Output
    VIEW DETAIL
    Head of Design

  • Brand Consultant & Designer

    F&B

    2021 - 2024

    TEAKI /
    QUANCOC

    Building scalable F&B brands in France. Led brand strategy and visual identity for multiple concepts, tailoring positioning for local.

    What I did:

    Brand StrategyMarket PositioningIdentity SystemsSocial Direction
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    Brand Consultant & Designer

  • Designer

    Branding

    2022 - 2023

    SPRINT /
    VIETNAM

    Hands-on agency experience delivering design-to-production projects for sustainable businesses. Intern to full-time.

    What I did:

    BranddingPackaging & PrintWeb DesignSocial Design
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    Designer

  • Student & Student Ambassador

    University

    2019 - 2022

    RMIT
    UNIVERSITY

    Led showcases, projects and team. Representing the university as a Student Ambassador to strengthen community engagement.

    What I did:

    Project LeadEvent ManagementCommunity RepresentativeSpatial Experience Design
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    Student & Student Ambassador